PureSight Technologies: empowering digital parenting and ensuring child safety in the online world

Royi Cohen - CEO

PureSight Technologies, headquartered in Israel, remains steadfast in its commitment to establishing a secure online environment for children. Founded by Royi Cohen, the company distinguishes itself by empowering parents through a blend of educational initiatives and state-of-the-art software tools, surpassing conventional parent control measures with the integration of advanced AI technology into its internet safety solutions.

This distinctive approach allows PureSight to identify potential social media issues, including cyberbullying, ransom threats, drug-related content, and interactions with potential predators. The AI capabilities extend to classifying dynamic web pages based on content, ensuring a secure online space for children, independent of the page's address. Tailored for children aged 3 to 14, the comprehensive solution provides real-time alerts and intervention capabilities, reinforcing PureSight's pivotal role in enhancing online child safety.

In alignment with its commitment to implementing and investing in technology for parental empowerment, the company actively participates in the ScaleUp inBrazil program. Rather than replacing parental roles, the approach is to enhance and empower parents' digital presence. For example, utilizing their tools enables parents to set specific digital usage limits, such as restricting social media access to one hour a day. The company also advocates for a positive reinforcement model, encouraging children to earn extra screen time for completing educational tasks, contributing to a balanced approach to technology and education.

Tailored for families with children up to 13 years old, the company's solution extends through diverse partnerships. Collaborating with Telecom providers, the integration into family packages amplifies digital safety. Engaging with insurance companies broadens protective services, offering the solution as a valuable inclusion. Collaborations with retail toy stores and educational institutions further underline the commitment, extending to initiatives like "My first phone," providing PureSight protection for young users' inaugural mobile experiences. Protect kids from inappropriate content, cyberbullying, screen addiction, and cyber predators while they play, chat, and browse online.

The noteworthy collaboration with Samsung, resulting in Phone4kids, reinforces the company's commitment to innovative partnerships. Whether through B2B engagements or as an independent channel in the B2C space, the company's solution remains a versatile resource for fostering a secure digital environment for children.

In conclusion, PureSight Technologies positions itself at the forefront of digital safety for children, supported by its global content research lab. With a threefold mission, the lab continuously adapts its AI algorithm, identifies potential risks in TikTok trends, and categorizes new apps, showcasing the company's dedication to providing cutting-edge and comprehensive solutions for the global prioritization of children's online safety.